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is a curated collection of modern, mid century graphic design books, advertisements and other ephemera. aims to document, preserve and provide public access to these original materials. This will hopefully raise the profile of Graphic Design as a source of educational and historical analysis for teachers, students and designers.

was created by Kind Company, an independent design office in Brooklyn, New York. Kind Company were the creators of the Helvetica and the New York City Subway System book.


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