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S/O/T/O | State of the Obvious


Mash Creative created this ‘State of the Obvious’, also known as S/O/T/O, series of mercandise because they felt an urge to challenge what has become the ‘norm’ when it comes to branding.

With consumerism at an all time high and brand image playing an ever more important role in consumers buying choices, Mash Creative decided to take the most simple and obvious way. And it works. The S/O/T/O series speaks to my designer heart and I would definitely buy the entire line.

Via whitezine


  1. Love it!

  2. […] Via BumBumBum […]

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