At this moment I’m sitting in Cannes by the Croissette with my laptop looking over at the Palais of the Cannes Lions Advertising Festival 2010. And in spirit of the advertising vibe here in Cannes, I thought I’d give you a little selection of some of the winners that stood out and made me look twice.
These are my favorites from the Outdoor categori.
Allthough the Fresh Stone-Age-Meat campain for Bosch “only” won gold, it is the one campain that really caught my eye. So well executed and a brilliant idea.
“For one week we placed in the freezer sections attention-getting food-dummies: fresh meat from an age of a time long, long ago. Marked with our label the fresh Stone Age Meat hit our target group”.
GOLD: Bosch “Fresh Stone-Age Meat”. Made by DDB Germany.
GRANDPRIX: Diesel “Be Stupid”. Made by Anomaly, New York.
GOLD: L’univers de Chocolat “Funny Baby”. Made by Dentsu Latin Amerika, Sao Paulo, Brazil.
SILVER: Panasonic “Nose Hair Trimmer”. Made by Saatchi & Saatchi Indonesia.
SILVER: Interbest Outdoor “The Sooner You Advertise Here, The Better”. Made by Y&R Not Just Film, Amsterdam, Holland.
BRONZE: Bayer “If It Gets Stronger, We get Stronger”. Made by ALMAPBBDO, Sao Paolo, Brazil.